A WYSIWYG tool for marketing campaigns. We made production accessible to clients, letting them build experiences from reusable blocks, layouts, and pages.
Initially named SocialPromote, an existing editor allowed content changes within fixed layouts. I showed that clients could build an entire site when given simple controls, by prototyping a block-based layout editor.
The editor reimagined the experience so fundamentally, the company rebranded around it, and was helped in funding by one client who adopted it for use across their global channels. It’s still in use (and reuse) today.
I led design and development of the frontend and layout system, working with one other full stack developer taking care of everything else.
