CrowdCat is short for crowd catalyst, a name for the marketing campaign sites we developed to host games, quizzes, and simple engaging interactions that “activated” the market.
CrowdCat was born from a belief that play is the key to marketing success. This is reflected in bold use of primary colours, a font designed for a toy, and a cat, because this is really what the internet is for.
A small guide site was built to document this, host assets, and provide a few services including an email signature maker.
