About a year ago now, I made this box, for a brief to repackage a dull item found for under a pound and make it a little more enticing. To make the undesirable, desirable.

I found a shoehorn, which I believe to be a complimentary gift from shoe seller Clifford James, which I paid way over the odds for, a whole fifty pence.

Drawn to its ridiculous inscription, “Compliments of Clifford James,” I decided it needed ironic treatment, an exaggeration of its class, or to at least transplant in some of the class it lacked.

I spent a long time thinking outside the box, failing to come up with anything interesting whatsoever. It was through obsessive handling of my horn that allowed to reach the seminal moment, devising this mechanism.

I liken it to the silver dome on a silver tray that ones butler may bring food to them with. Dinner is served, and, your shoehorn, sir.

I like pop-ups, me.

The video was shot on an iPhone 4S, in low light —you’ll notice the horrible grain— and the music is by this band called World’s End Girlfriend, whom I recently discovered and am enjoying very much.